Redken Blondage High Bright Shampoo is for when blondes lose lightness and brightness in the weeks between salon visits. This shampoo is powered by vitamin C and Redken's Brightening Care Complex that system washes away buildup and impurities in hair, brightening dulled, darkened or mattified blonde hair caused by dulling agents and pollution. Get an instantly brighter blonde in one use when you use the entire High Bright system.
How to use: Apply to wet hair, lather and rinse. Follow with Redken Blondage High Bright Conditioner.
Redken was founded in 1960 by Paula Kent, her hair was highly bleached and baby fine and with a sensitive skin she constantly experienced allergic reactions. As a Hollywood actress this was very challenging for Paula. She soon realised that there were millions of other people who needed gentle, high performance products, and that professional hairdressers needed to know the chemistry of hair and skin, product ingredients and their relationship to beautiful, healthy hair. Redken was born and their formulas were developed with protein technology and with an acidic pH of 4.5-5.5, complementing the natural pH of the hair and skin
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